Sainsbury’s visit – focal points

“A user interface is like a joke. If you have to explain it, then it’s not good”

When creating a website or an app, we need to make sure that everything works out. Consistency and grids are highly important so that the user experience is at its best.

  1. Give your design a consistent look and feel, to build a familiarity and give users confidence.
  2. Good typography will give your design character and make it more readable.
  3. Colour is an important tool to help with the continuity of elements while maintaining the personality of the brand.
  4. Patterns provide consistent solutions  to common design problems.
  5. Hierarchy will highlight what elements the user should be interacting on a page.
  6. Interactions provide personality and can make a design look more “human”.
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