Branding TOP 10

  1. Know your target audience and brand values
  2. What information do you want to include in the front of the package?
  3. Establish a basic structure
  4. Consider how the package will be merchandised
  5. Will the product show through?
  6. Consider how much white space you want to work with
  7. How will the package show flavours?
  8. Create an hierarchy of three elements
  9. Create shelf presence through colours and shapes that will grab some attention
  10. Create interest with detail

1-Illustrations-by-Anya-Aleksandrova-for-Michelles-Backery-identity

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