Our 3rd and last brief for this term is directly related to our Breakfast Unscrambled brief. “Brand theatre” is all about either creating a brand experience (event), a window display for our breakfast brand or some merchandising to sell in the exhibition we’re planning on doing.
I’ve doing some research, both online and by walking around central London: Christmas time is a perfect period to gather some visual inspiration from all the shops, particularly in London. All the shops/brands seem to be having a “window” war, trying to be better than everyone else, which contributes to a richer and more amazing outcome.
“Brand experience” is also a viable way of getting your brand out there, and particularly for the customer, this is a more creative an interactive way to make your target audience engage and participate on whatever your brand has to offer.
Below are some pictures of what Coca-Cola does during christmas with their famous Coca-Cola truck, which has become a worldwide christmas symbol.
(I do not own any of these images, they are just for inspirational purposes)