Brand application: Ricardo’s lecture

Screen Shot 2015-12-11 at 4.13.19 PM

Today’s lecture was completely digital based. This workshop was all about creating some brand assets for a fictional brand called “Smile.com” (a photography company). We started by looking at some resources given to us by Ricardo such as Dalziel & Pow, Studio Output and PSD Covers, which are awesome platforms to get some inspiration from or even templates and vectors.

After receiving the brief, we were separated into groups and then set different roles within the group. My job was to create an “Identity Style Guide Layout” for the brand: I had to set a layout on InDesign and create a “catalogue”, showing all the assets for the brand, created by the other members of my group such as logos, websites, brochures…

Screen Shot 2015-12-11 at 4.13.07 PM 

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