The rise of social brands

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Since our work in this year’s studio is all about creating our own brand, we need to be aware of certain principles and everything that exists behind a brand. We are influencers – we need and want to change someone’s point of view to join our brand and make them believe that it is the best.

On Friday we had a lecture with Adrian about “Social brands”, in other words, brands that join social causes to make society and the world a better place (or maybe just to be visually empathetic?).

We were asked to write down as many brands and social/cultural problems as we could think of and then  match (or not) these two different subjects to create a social brand or a cause that the brand itself could support.

 

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