Empathy and Enterprise – Manifesto

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Manifestos. A manifesto should be one of the most important components of a brand. It allows clients to read about what the brand stands for, whether they write about their morals, beliefs or just their goals as a brand.

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My manifesto is about cultivating curiosity on customers. It talks about having an experience when buying a product, making yourself question “Why am I buying this? Why do I need it?”.  Manifestos are, in a way, a written opportunity for brands to be honest and upfront about who they are and what they sell (and for what purpose).

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Instead of making it digitally and ready to upload on a website, I decided to do it manually and illustrate my manifesto, trying to capture the essence of my brand. The typeface was also carefully thought about, I wanted to make it look organic and simple which are two key words for my brand – House of Illustrology.

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