Illustrated brand guidelines

When creating the concept for House of Illustrology, I wanted to make something different for “Brand Guidelines” and present them illustrated as a concertina book (I have always thought they were so interesting and visually appealing but never had the chance to work with them).


In the book you can find everything about the brand such as the collections, colour palette & patterns, fonts used, manifesto, store design, etc.



This piece is meant to go along with my FMP project but it is still not finished, for I still need to add some more details and also finish some pages. I also didn’t realise how long the spread it until I spread it out on one of the university’s tables:


I quite like how it turned out and it was a challenge for me to do something that isn’t neat and perfect but more illustrative and free instead. It was definitely worth the try!



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